Let’s all agree on one thing first: car karaoke videos should go in 2017. Please? Okay, so karaoke aside, videos are literally flooding the content space. A recent report from Google predicts that 74% of all web traffic in 2017 will come from video.
Emails. They're constant. They're automated. They're selling, they're telling, they're asking, and there seems to be no end in sight. Emails have come to stay as the main form of communication—particularly in the workplace. But when the average employee sends or receives over 120 emails per day, how do you make your email standout?
Businesses often talk about what's next—the next product, the next step or the next creative idea they'd like to implement. What's next is a crucial question for all of us—in life and in business. But the glamour of tomorrow should never overshadow the goals of today; your biggest "next" may be your "now".
Here are 7 reasons that designers make awesome friends—and even better spouses! (Yes, clearly I'm biased.)
- You will never run out of pillows or blankets. Our (white) couch seems to have an endless supply of patterned accessories. We have a philosophy in our home, the more color and patterns you add, the more it makes sense.
- You can be nerds at the paint store and discuss whether a color is grey-blue or blue-grey. P.S.—I apparently think everything is blue.
- Curiosity is equally as strong as creativity. Whether music, food, or random facts, my wife loves to discover new things. (see #5)
- On long road trips, billboards become a topic of conversation. With an endless array of fonts, poor kerning, and photoshopped graphics, there's always something to say. And hey, it's not all bad. Sometimes we simply say, "Oh, I like that!"
- Travel and adventure are inevitable. The world is a vast place and creatives want to see it all! Paris had always been on my bucket list, and in our first year of marriage, my wife was like, "So...why don't we just go!" We did.
- Need to remodel a bathroom or kitchen? Remodeling ideas are easy to come by. Now actually doing the work...well, that's a different topic.
- Your intuition and listening skills improve. Designers are often magicians—listening to client's desires and having to turn words into design. You become a master at the phrase: "So what you're ACTUALLY saying is..." BONUS: This skill works both with clients and at home over the dinner table.
There are some hardliners that believe ROI rules the world. They are able to isolate the world of business from all other aspects of life. For them, good ROI means good business. But I am not one of those people.
The boxed-in nature of PowerPoint defined a generation of students. Teachers across America asked children to create presentations with charts, graphs, and clipart. Slideshows had to contain a minimum number of slides. Everyone had to present the same way. Everyone had to present for the same amount of time.