WHY AUTHENTICITY NOW MATTERS TO GOOGLE
Google knows that technology has changed. And more than technology, the way we search has changed. We now search with expectations, desires, entitlement. When it comes to small business websites, what we’re seeing is a shift away from providing objects and information, to experience and meaning.
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7 FONTS NO ONE SHOULD EVER USE. EVER.
Zapfino is a distant cousin of Papyrus but overdressed and with too much makeup. Reading a sentence written in Zapfino is like reading a letter from Alexander Hamilton. Anymore 18th century flair, and we all might as well be saying “‘Ello gov’nuh,” and powdering our wigs.
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