10 TRAITS OF GOOD DESIGNERS

When I think about all the businesses I’ve worked with, what comes to mind is not so much the design, but the relationships. Yes, design is the foundation, but I finally built a referral business only after learning that people wanted much more than good work.

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Stephen Palacino
10 WEB DESIGN TRENDS FOR 2017

Entire agencies were made overnight under the banner of “mobile-first” design. Mobile traffic has increased so dramatically, though, that mobile-first is no longer a feature. It’s vital. Major brands have already adopted this, but smaller companies are still coming on board. However, what exactly mobile-first means is an area for further study.

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Stephen Palacino
3 QUESTIONS FOR EVERY NEW BUSINESS OWNER

When it comes to new business start-ups, we’ve found that the simplest questions get lost in the details. Oftentimes owners find themselves battling their thoughts – fighting to silence the never-ending “good” ideas about where they want the business to go.

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Stephen Palacino
HOW TO EMAIL LIKE A BOSS

Not saying what you really mean can have huge implications when it comes to emailing. Why? Because emails are devoid of tone and contextIf you're thinking to yourself, "Do I need to explain this better?" you probably do. 

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Stephen Palacino
YOUR NEXT MAY BE YOUR NOW

While tomorrow's ideas may seem more immediate, more impending, more exciting—today's needs may be more critical to the survival of a brand or business. Before we discuss where we want to go, the best practice is to evaluate where we are.

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Stephen Palacino
5 TIPS FOR BLOG WRITING

What is your purpose for writing—to inspire, teach, convince, entertain? Keeping the intent of your post in mind helps to both focus your writing, as well as maintain consistency. If we ignore the intent of the post, there's a chance of diluting the message.

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Stephen Palacino
MYTHS OF SECURITY: IT'S TIME TO GO "ALL IN!"

Unless you're wanting to be an astronaut, chances are that you're more qualified to pursue your dream than you think. Often when I hear clients speak about qualifications, what they're really referring to is that they haven't had formal training, or they're comparing themselves to other individuals.

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Stephen Palacino
RELATIONSHIPS OVER ROI

Regardless of your tweets, your likes on Facebook, or your sales results, eventually clients return to THEIR comfort level. At this time, the focus shifts from “Who is bringing in the most business?” to “Who will I want to do business with in the future?” Again, the first is based on ROI, while the latter is based on relationships.

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Stephen Palacino
5 FACEBOOK TIPS FOR SMALL BUSINESS

Talk about what you love AND what your customers love. You’ll be most apt to write about topics that fuel your passion. Additionally, if you know your customers, you already know the topics they love, too. Use this to your advantage. Your goal is not to write the funniest post or entertain the masses. Your goal is to connect with your audience

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Stephen Palacino
HOW POWERPOINT RUINED AMERICA

This idea – that if we simply perform a set amount of tasks, “make our point”, or finish our presentation – has matured with the PowerPoint generation and now rules the boredroom. Yet long before clipart, spoken word moved man to act. What we have lost with our use of technology is a self-awareness.

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Stephen Palacino
WHY SELLING DOESN'T ALWAYS LEAD TO SUCCESS

I believe that a strong business is supported by three main pillars: Sales, Profits, and Story. Your story can also be referred to as brand identity, and answers questions about the business. It’s the message, tone, and vision of your brand. Who are you? What do you sell? Why do you sell it?

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Stephen Palacino
WHY AUTHENTICITY NOW MATTERS TO GOOGLE

Google knows that technology has changed. And more than technology, the way we search has changed. We now search with expectations, desires, entitlement.  When it comes to small business websites, what we’re seeing is a shift away from providing objects and information, to experience and meaning.

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Stephen Palacino
7 FONTS NO ONE SHOULD EVER USE. EVER.

Zapfino is a distant cousin of Papyrus but overdressed and with too much makeup. Reading a sentence written in Zapfino is like reading a letter from Alexander Hamilton. Anymore 18th century flair, and we all might as well be saying “‘Ello gov’nuh,” and powdering our wigs.

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Stephen Palacino